Shopping in Sugar Land
Traditional Marketing vs New Media Marketing
There are plenty of traditional marketing hold-out’s out there who aren’t buying all of the social media hype or can’t convince their bosses or marketing teams to experiment in the brave new world of Inbound/New Media marketing.
So, here are 7 stats that are sure to be eye-openers, if not total mind-changers.
• 78% of Internet users conduct product research online.
• In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds,
• 78% of business people use their mobile device to check email.
• 40% of US Smartphone owners compare prices on their mobile device while in-store, shopping for an item.
• 200 Million Americans have registered on the FTC’s “Do Not Call” list.
• 91% of email users have unsubscribed from a company email they previously opted-in to.
• 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
The real question becomes this: are you going to embrace this change and transform costly, low-yielding traditional marketing programs into finely-tuned lead generation machines using traditional marketing with New Media techniques?
Alternatively, are you going to risk becoming irrelevant? Trust me, if you don’t like change, you’re going to like irrelevancy even less.
A local Sugar Land Company, http://PopGoesTheBiz.com gives FREE Marketing Consultations and can show your business how a transformation to New Media can quickly bring new customers to your business. Give Mickey a call at 281.491.0342, or shoot him an email Mickey@PopGoesTheBiz.com Often, a New media campaign often costs less but provides faster and better results that the Traditional Marketing campaign you are currently using.
About the Author:
“Lisa Monroe is a Prolific Writer, Forensic Editor, Investigative Reporter & Respected Instructor in Social Sciences & Humanities. She enthusiastically studies past and current behavior & interaction, is a dedicated Teacher & married mother of three children living in Sugar Land, Texas.” More of Lisa’s articles can be found here http://www.txrus.com